Combining 200 years of British colour heritage with a world-leading eye for sophisticated interior design. Elle Decoration by Crown is a premium paint collection offering stunning colour palettes in the perfect flat matt finish.  

The collaboration

Explore colour

Explore 60 different colours from 6 distinct ranges, each with their own personality and style influences.

Get the look

Perfect finish, endless protection

It’s not just about style. The Elle Decoration by Crown collection offers one of the most innovative formulations yet. Each tin carries the quality hallmark of Crown Paints’ unique Breatheasy® formulation.

Find out more
Breatheasy CROWN 200 years 200 times tougher

* than our standard matt paint

Find your nearest stockist

Available in stores across the UK, Ireland, Italy and Germany. Find your closest collection stockist here.

Find a stockist

Purchase samples

Purchase Pure Paint samples from this collection online.

Buy samples online