Our story

This collection unifies Crown Paints’ British colour heritage with ELLE Decoration’s world-leading command of sophisticated design. A blending of product and execution bringing the most innovative and beautiful colour palettes alongside guidance and advice on how to use them to achieve stunning designs in the home. 

Ben Spriggs

“The exclusive ELLE Decoration by Crown paint collection is modern, feminine and luxurious, with a vivid and refined colour palette in a range of matt finishes. ELLE Decoration and Crown share a passion for innovation – pushing boundaries to shape and define the trends, instead of following them – as well as a commitment to premium, high-quality products. Selected for their sophistication, these paint shades will allow people to display their personal style at home”

Ben Spriggs Editor at ELLE Decoration, UK
Justyna Korczynska

“At Crown Paints, our mission is to empower homeowners to enjoy colour with confidence. We believe colour can transform an ordinary space into something special which reflects your own personal style. We’ve designed this collection of calm earthy tones mixed with bold statement colours to help you create a space you’ll truly love.”

Justyna Korczynska Crown Creative Design Studio

Transcend trends

Trends, by their very nature, are temporary. Elle Decoration by Crown has been specially developed by leading colour and interior design experts to provide a stunning and diverse colour palette for those who don’t follow trends and instead choose to set their own.

Create unique schemes with 60 calm, earthy tones mixed with bold stamps of colour.

Explore colour

Explore 60 different colours from 6 distinct ranges, each with their own personality and style influences.

Explore colour

Get the look...

Find your nearest stockist

Available in stores across the UK, Ireland, Italy, Switzerland and Germany. Find your closest collection stockist here.

Find a stockist

Purchase samples

Purchase Pure Paint samples from this collection online.

Buy samples online